With reference to the Dublin Descriptors for the second cycle, through the learning process (readings, discussions, case studies, and action research), students will be able to:

§ understand the historical evolution of the relevance of the concept of sustainability from a global perspective and understand its possible different declinations in different contexts of application;

§ conceive of cultural awareness as closely intertwined with self-awareness, organizational awareness, and environmental awareness;

§ understand the role of the different dimensions of cultural awareness in designing sustainable solutions for communication, valorization, policy, and governance issues;

§ understand the strategic role of the phygital dimension in an organization's cultural development;

§ design organizational guidelines for a sustainable digital presence, taking into account an organization's objectives, community engagement, the promotion of specific cultural themes, and the importance of storytelling in engaging diverse audiences;

§ Explore different governance models that engage communities and their knowledge of places and their memories within a metropolitan context, understood as a specific cultural landscape;

§ Discover and manage diverse sources of information (oral, visual, and written) to enrich the cultural physiognomy of a cultural artifact and improve its accessibility to diverse audiences (residents and tourists);

§ Combine knowledge from different disciplinary fields (especially architecture, humanities, communication, management) to build a more comprehensive understanding of a given cultural environment;

§ Strengthen their ability to design different types of outputs for their individual and group work (documents and portfolios);

§ Strengthen their ability to master and combine different languages ​​(text, image, video, sound, but also technical information and narration) in a communication product;

§ Strengthen their ability to evaluate individual and group learning processes.