Programma

Course program

The topics dealt with in the Course are:
 Sustainability in its historical development and in different contexts, from the internal/organizational one to the external/social one up to the global one covered by the Agenda2030. The Course will examine the sustainability of a role (in terms of values, knowledge, skills, and soft skills) within an organizational context; the sustainability of an organizational culture, both at a strategic, relational and communication level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

 Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own (cultural) identity;
b) the acquisition of management and (self-)leadership skills, to be built and constantly upgraded;

c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;
 Development of the ability of designing organizational strategies aiming at a sustainable development, based on concepts of values and value, and engaging different stakeholders;

 Role of content marketing and content co-creation in designing and implementing organizational strategies.

The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the participatory action-research methodology. Students will carry out research activities on a topic agreed upon with an Italian cultural institution (ETRU, National Etruscan Museum at Villa Giulia, Rome) aiming at supporting its sustainable development with reference to the Goals and Targets of the Agenda 2030. In this perspective, the cultural awareness of each participant to the Course will be integrated in common reflection both at the individual and learning community levels.

Testi Adottati

Bibliografia/Readings
 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.
 Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 https://sustain.mini.icom.museum/
 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).
 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)
 A. Lugli, Museologia, Milano 2015
 www.museoetru.it
 C. Smith, The Etruscans: A Very Short Introduction, Oxford 2014, Chapters 1, 3, 9, 11, 12
 The 2020 Rome Charter, www.2020romecharter.org
 UCLG, Culture: 4 th Pillar of Sustainable Development, www.agenda21culture.net
 Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).
 Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.
 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.


Substitute or supplementary readings could be indicated or agreed upon at the beginning of the Course, based on the students’ needs.

Modalità Frequenza

Attendance is mandatory and is a precondition for participating in the final project. Students who wish to take the exam as non-attending students must agree on a personal program with the teacher, which will take into account their motivations and any professional contexts they may belong to.

Modalità Valutazione

Assessment criteria and procedures The evaluation will be carried out by:  an active and creative participation in lectures and discussions;  the contribution given by each student to the final project of the course;  the presentation and discussion of the individual contributions given to the final project. The presentation of the final project will be carried out on a single date chosen in consultation with the students from the available sessions. During the exam, in an individual interview each candidate will have:  to demonstrate his/her knowledge of the concepts illustrated during the course and his/her ability to critically analyze them;  to illustrate the critical use of the reference bibliography for the final project;  to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental, and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will also be considered in the final evaluation.